3 Trade Spend Hacks

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible metric.  Strong trade spend optimization often seems more like witchcraft...

8 Retail Merchandising Tips

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a successful strategy, true merchandising experts have a few tricks up...