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Retail Audits: The Ultimate Guide

Derick Downs 12 Min Read For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to capture critical field data that affects the...

Product Distribution Strategy: The Ultimate Guide

Derick Downs 7 Min Read  When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you aren’t engaged in it each step of the way?...

How to Leverage CPG Data Insights to Grow Your Brand

Derick Downs 3 Min Read In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help your brand is key to succeeding in today’s...

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Derick Downs 1 Min Read One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a...

What Is POS Data? Definition and Free Guide

Derick Downs 2 Min Read One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a...

What Is % ACV And Why Should CPG Brands Care?

Derick Downs 3 Min Read Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary — sometimes it’s not about the number of retailers you’re in, but...

The Ultimate Guide to Effective In-Store Promotions and Demos

Derick Downs 10 Min Read Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers.  As merchandisers, brands have several tools...

The Trade Promotion Optimization Metric Most Brands Forget

Derick Downs 3 Min Read Your product has hit shelves, but isn’t drawing the sales you expected. No worries, run a promotion. Maybe you start a “buy one get one free” campaign; you might instead opt for a massive, cardboard display — one with posters, coupons,...