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Sales Executive Shares Secret to 75% Growth

Derick Downs 2 Min Read Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact on a brand’s growth and success at the point...

Poor Retail Execution Can Cost You Plenty

Derick D0wns 3 Min Read It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more. Independent dealers face additional adversity due to budget...

How to Calculate Sales Volume and Use it to Win in the Field

Derick Downs 3 Min Read Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of retail execution data: observational data,...

How to Drive Traffic to a Brand-New Site with Little to No Money

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic...

Google AdWords Made Simple: A Step-by-Step Guide

I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “AdWords,...

How to Dominate Google in 2019

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage...

SEO News Roundup – December 2018

Welcome to yet another roundup of everything you need to know to stay up-to-date in search. We’re going to look at all the latest news that will carry us into the month of December. There wasn’t a lot of important algorithm news over the last month (possibly because...

My Favorite Purchases of 2018

Keeping up with an annual tradition, I’ve put together a list of my favorite purchases of 2018. Below, you’ll find a list of the best things I’ve bought for my business and personal life, as well as the best books I’ve read over the course of the year. Last year, I...

Derick Downs Marketing SEO News Roundup – November 2020

Welcome to another month in the wild world of SEO. I have some exciting new technical tips for this month that will help you flaunt your search position better, as well a lot of the latest analysis of the Oct 16th update. If you’re like many of my readers, you spent...

How to Build a Scalable White Hat Agency [Case Study from TSI]

Introduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model. While PBNs only made up a small portion of our strategy, we knew this would...