Digital Marketing Agency San Diego — What to Look For
How to evaluate a San Diego digital marketing agency without getting burned — the specific questions to ask and red flags to watch for.
How to evaluate a San Diego digital marketing agency without getting burned — the specific questions to ask and red flags to watch for.
Most service businesses get more leads by phone than form. Here’s how to set up complete call tracking in Google Ads so you know what’s actually working.
Retargeting keeps your business in front of people who visited your site but didn’t convert. Here’s how it works and when it’s worth the budget.
A practical step-by-step guide to setting up a Google Ads campaign for a local service business — without wasting your first month’s budget.
Google Ads can be highly effective for service businesses — or a money pit. Here’s what actually determines whether they work for you.
Quality Score directly affects how much you pay per click and where your ads appear. Here’s what it is and how to improve it.
For years my agency had no personal brand. I was competing against faceless agencies by being a faceless agency. 200+ blog posts, bio pages, LinkedIn, YouTube, and schema markup later — derickdowns.com is my best salesperson. Here is exactly how I built it.
A home services contractor had zero online presence and relied entirely on word of mouth. We built the full digital stack — website, local SEO, Google Ads, GBP, and a review strategy — and are projected to hit 50 qualified leads per month at the six-month mark.
A med spa client had broad match keywords everywhere, homepage landing pages, and conversion tracking that was counting page views as conversions. We rebuilt the account from scratch and are projected to cut CPA by 40% within 90 days.
A San Diego family law firm had a website frozen in 2018 — footer copyright, mobile score under 40, zero blog content. In two weeks we rebuilt the entire digital presence: new design, 20 blog posts, schema markup, and GBP optimization.