Digital Marketing Agency San Diego — What to Look For
How to evaluate a San Diego digital marketing agency without getting burned — the specific questions to ask and red flags to watch for.
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Blogs
How to Track Phone Calls From Google Ads
Most service businesses get more leads by phone than form. Here’s how to set up complete call tracking in Google Ads so you know what’s actually working.
What Is Retargeting and Should Small Businesses Use It?
Retargeting keeps your business in front of people who visited your site but didn’t convert. Here’s how it works and when it’s worth the budget.
How to Set Up a Google Ads Campaign Without an Agency
A practical step-by-step guide to setting up a Google Ads campaign for a local service business — without wasting your first month’s budget.
Do Google Ads Work for Service Businesses?
Google Ads can be highly effective for service businesses — or a money pit. Here’s what actually determines whether they work for you.
What Is Quality Score in Google Ads and Why It Matters
Quality Score directly affects how much you pay per click and where your ads appear. Here’s what it is and how to improve it.
Building a Personal Brand That Generates Agency Leads (My Own Story)
For years my agency had no personal brand. I was competing against faceless agencies by being a faceless agency. 200+ blog posts, bio pages, LinkedIn, YouTube, and schema markup later — derickdowns.com is my best salesperson. Here is exactly how I built it.
From Zero to 50 Qualified Leads per Month: A Contractor’s Story
A home services contractor had zero online presence and relied entirely on word of mouth. We built the full digital stack — website, local SEO, Google Ads, GBP, and a review strategy — and are projected to hit 50 qualified leads per month at the six-month mark.
Google Ads for a Med Spa: How We Cut CPA by 40% in 90 Days
A med spa client had broad match keywords everywhere, homepage landing pages, and conversion tracking that was counting page views as conversions. We rebuilt the account from scratch and are projected to cut CPA by 40% within 90 days.
How We Took a Law Firm’s Website from 2018 to 2026 in Two Weeks
A San Diego family law firm had a website frozen in 2018 — footer copyright, mobile score under 40, zero blog content. In two weeks we rebuilt the entire digital presence: new design, 20 blog posts, schema markup, and GBP optimization.