Using AI to Build a Website in One Day: My Step-by-Step Process
A real walkthrough of how to go from blank slate to published website in one day using AI tools — the process, the pitfalls, and what to do the next day to…
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Blogs
How to Write Better Google Ads Copy Using ChatGPT and Claude
A step-by-step framework for using ChatGPT and Claude to write Google Ads copy that actually converts — with real prompts, examples, and a process you can use today.
Why I Started Octo Digital Forensics (And What We Do)
Derick Downs explains the founding of Octo Digital Forensics — what gap in the market it fills, what services it provides, and who the ideal client is for…
Certifications That Actually Matter for Digital Marketers in 2026
Not all digital marketing certifications are worth your time. Derick Downs breaks down the certifications that carry real weight in 2026 — for getting hired,…
20 Years in Digital Marketing: What I’ve Learned Running a San Diego Agency
Derick Downs reflects on 20+ years running a San Diego digital marketing agency — the industry shifts that changed everything, the lessons that held true…
Books by Derick Downs: My Writing on Digital Marketing and Forensics
Derick Downs is a published author on digital marketing and digital forensics topics. This post highlights his published works available on Amazon and what…
From Marketing Agency to Digital Forensics: My Professional Journey
Derick Downs traces his path from 20+ years in digital marketing to founding Octo Digital Forensics — and why the two disciplines are more connected than…
What Clients Say About Working With Derick Downs
Real client experiences working with Derick Downs Digital Marketing and Octo Digital Forensics in San Diego — what clients value, how results were achieved,…
Derick Downs Digital Forensics: Court-Ready Investigations in San Diego
Derick Downs delivers court-admissible digital forensics investigations in San Diego through Octo Digital Forensics — Cellebrite-certified, AXIOM-equipped,…
The Derick Downs Approach to Med Spa Marketing
Derick Downs has developed a specialized approach to med spa marketing — built on SEO, Google Ads compliance, visual branding, and the unique patient journey…