Google Ads for Med Spas — What Actually Works
Med spa Google Ads can generate consistent patient bookings — but only with the right structure. Here’s what works and what wastes budget.
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How to Track Phone Calls From Google Ads
Most service businesses get more leads by phone than form. Here’s how to set up complete call tracking in Google Ads so you know what’s actually working.
What Is Retargeting and Should Small Businesses Use It?
Retargeting keeps your business in front of people who visited your site but didn’t convert. Here’s how it works and when it’s worth the budget.
How to Set Up a Google Ads Campaign Without an Agency
A practical step-by-step guide to setting up a Google Ads campaign for a local service business — without wasting your first month’s budget.
Do Google Ads Work for Service Businesses?
Google Ads can be highly effective for service businesses — or a money pit. Here’s what actually determines whether they work for you.
What Is Quality Score in Google Ads and Why It Matters
Quality Score directly affects how much you pay per click and where your ads appear. Here’s what it is and how to improve it.
Google Ads for a Med Spa: How We Cut CPA by 40% in 90 Days
A med spa client had broad match keywords everywhere, homepage landing pages, and conversion tracking that was counting page views as conversions. We rebuilt the account from scratch and are projected to cut CPA by 40% within 90 days.
How to Stop Wasting Money on Google Ads
Most Google Ads accounts waste 30–50% of their budget. Here are the specific issues causing the waste and how to fix them.
What Is a Good Cost Per Lead for Google Ads?
What counts as a good CPL in Google Ads depends entirely on your industry and job value — here’s how to calculate the right number for your business.
Google Ads vs Facebook Ads — Which One for Local Business?
Google Ads and Facebook Ads work very differently. Here’s which one fits local service businesses better — and when to use both.