Common SEO Mistakes I See on 90% of Local Business Websites
After auditing hundreds of local business websites over 20 years, the same SEO mistakes appear over and over. Here are the ones I find on nearly every site I review.
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How AI Is Changing SEO in 2026 (And How to Adapt)
AI is fundamentally reshaping how search works and how content ranks. Here is what is actually changing in SEO in 2026 and the strategies that are working right now.
How AI Is Changing SEO in 2026 (And How to Adapt)
AI is fundamentally reshaping how search works and how content ranks. Here is what is actually changing in SEO in 2026 and the strategies that are working right now.
Why San Diego SEO Is Different From National SEO
National SEO tactics do not translate directly to local market dominance in San Diego. Here is why the approach is different and what actually works in this market.
SEO for Healthcare Practices: HIPAA, E-E-A-T, and YMYL Explained
Healthcare SEO comes with unique constraints — HIPAA compliance, YMYL standards, and E-E-A-T requirements. Here is how I navigate all three for medical practice clients.
SEO for Med Spas: The Playbook I Use With 10+ Clients
I manage SEO for more than 10 med spa clients across Southern California. Here is the exact playbook I use to get them ranking, reviewed for YMYL compliance.
Google Algorithm Updates 2025-2026: A Timeline for Small Businesses
A clear timeline of Google’s major algorithm updates from 2025 into 2026, with practical takeaways for small business owners who need to know what actually changed.
Link Building in 2026: What Still Works (and What Doesn’t)
Link building has changed dramatically. Here is an honest breakdown of what still moves the needle in 2026 and what will get you penalized, from 20+ years in…
On-Page SEO Factors That Actually Matter in 2026
Skip the outdated on-page SEO advice. Here are the factors that actually move the needle in 2026, based on what I see working across 25+ active client sites.
Technical SEO Checklist: 50 Things to Audit on Your Website
A 50-point technical SEO checklist I use when auditing client websites. Covers crawlability, indexation, site speed, mobile, schema, and more.