After running Google Ads and Facebook campaigns for 100 or more San Diego businesses, clear patterns emerge in what makes a landing page convert. Here are the most important lessons.
Above the Fold Is Everything
The majority of visitors decide within 3 seconds whether to stay or leave. Your headline must communicate exactly what you offer and who it is for. A CTA button should be visible without scrolling.
Social Proof Placement
Place your strongest social proof immediately after the headline. A visible Google rating widget or Yelp badge does more conversion work than any feature list.
Form Length and Friction
Every field you add to a form reduces completion rate. For service businesses, ask only for name, phone, and the primary detail needed to qualify the lead. A 3-field form consistently outperforms a 7-field form.
Mobile Speed is Non-Negotiable
Over 70% of paid search clicks come from mobile in most San Diego service categories. A page that loads in over 3 seconds loses the majority of its paid traffic. Derick Downs Digital builds high-conversion landing pages for San Diego businesses. Call 858-692-3306.
