Local SEO is the discipline of ranking your business for searches like service near me and service San Diego. For service businesses, it is often the highest-value marketing channel.
Google Maps Pack is Everything
The top three positions in the Google Maps pack receive over 80% of clicks for local searches. The entire goal of local SEO is to get into and stay in that pack for your highest-value service terms.
NAP Consistency
Your business Name, Address, and Phone number must be identical across every directory listing on the web. Inconsistency suppresses rankings. Audit and fix your listings on Google, Yelp, Bing Places, Apple Maps, Yellow Pages, and 40 or more industry directories.
Review Strategy
Reviews with keyword-rich text from local customers directly improve local rankings. Create a system to consistently generate reviews, not in bursts, but steadily over time. Respond to every review within 48 hours.
At Derick Downs Digital, we run complete local SEO programs for San Diego businesses. Contact us at 858-692-3306.
