Maintaining a positive ROI
Derick will work with you to understand your customer. I can will utilize this data to create a comprehensive program that can be scaled and used to direct decisions moving forward. Most of the time I can help you identify holes in your current business model with my comprehensive swim lanes strategy.
I use a mix of A/B testing methods based on your defined program to uncover insights into what your customers are actually doing versus what you think they are doing. My team and I will analyze data and develop new tests that will continue to drive you towards your primary actions and goals.
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As a CRO expert, Derick helps you uncover opportunities to achieve the goals of the campaigns I manage. I can always implement changes globally and across all channels, as needed. Your website is one touch point to your customer and the right optimization and testing approach should be applied to marketing as well.