Google Ads can deliver exceptional ROI or drain your budget with nothing to show for it. Here are the most common mistakes San Diego businesses make and how to correct them.
Mistake 1: Broad Match Everything
Running all keywords on broad match sends your ads to searches completely unrelated to your business. A plumber running broad match on pipe might show up for pipe tobacco or pipeline software. Use exact match and phrase match for your core terms, and audit your search terms report weekly.
Mistake 2: Sending Traffic to the Homepage
Homepages convert poorly because they try to serve too many goals. Every ad campaign should drive to a dedicated landing page with a single offer and a single call to action. Expect conversion rates to double when you make this change alone.
Mistake 3: No Conversion Tracking
Without conversion tracking, you are spending money but cannot identify which keywords, ads, or campaigns are producing results. Set up Google Ads conversion tracking for calls, form submissions, and purchases before spending a dollar.
Derick Downs Digital manages Google Ads for San Diego businesses across legal, medical, automotive, and home services. Call 858-692-3306.
